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Article Details :: |
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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT MODEL FOR BANKS | | Author Name : | | | Soundarya Dattatray Vagga | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-529 | | Article URL : | |  | Author Profile | | Abstract : | | | Foundations/Objectives: The present investigation endeavors to distinguish the adequacy of CRM and to decide the lacunae during the time spent CRM | | Keywords : | | - customer acquisition
- customer retention
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