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Article Details :: |
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| Article Name : | | | INNOVATIONS IN AUTOMOTIVE INDUSTRY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR | | Author Name : | | | Mr. Azhar Shaikh, Dr. Uttam Kinange and Mr. Arthur Fernandes | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-445 | | Article URL : | |  | Author Profile | | Abstract : | | | Innovation - Any company owes to an innovation for its establishment, at least with regards to its competitors in the business. Innovation has become critical to the survival of firms and a tool to defend competitive advantage. | | Keywords : | | - innovation
- automobile
- consumer behaviour
- innovation resistance
- adoption
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